The product that is being sold here is True Religion Jeans. From what I could see the hook for this ad is the words "TRUE RELIGION". Also, another hook would be the sophisticated and sexy lady. The target of this ad is definitely women for one thing. Sophisticated young adults and older women. Women who independent and has confidence. This ad definitely uses nature, the trees the beach sand. Also, if you can see below they name cities. Stating that these jeans are great everyone, around the world. It doesn't matter where you are at, they are TRUE jeans.
Both of these ads are selling jeans, but for me I would go with a simple style. I would go with the Calvin Klein ad. It's a simple and straight to the point ad.
The difference in the two jeans is very recognizable and you touched upon that very well.
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- Dylan
Good job analyzing 2 adds for the same product. I even think the hook is the same w the beautiful woman in each, however we can find how there are subtle differences in what is being sold. Nice job.
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